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Republic Services Digital Marketing Analytics Manager in United States

Republic Services, Inc. is a leader in the U.S. environmental services industry. Through our subsidiaries, we provide superior customer experience while fostering a sustainable Blue Planet(r) for future generations to enjoy a cleaner, safer and healthier world. Due to the nature of our industry, we make safety our top priority every day. We're dedicated to the safety of our employees, customers and the communities we serve.

Why Work with Us

We are guided by five essential core values - to be Respectful, Responsible, Reliable, Resourceful and Relentless in all we do, every day. We are reminded of these principles every time we see the five R's joined together to form the Republic Star. It's what makes us who we are and sets us apart from the competition. We are dedicated to doing our part to preserve the environment by creating a cleaner, safer and healthier world where people thrive - not just for today, but for generations to come.

We hire the best people to make Republic Services a great place to work. We are focused on attracting talented individuals across professions who are as committed to serving customers and the planet as we are. We strive to create a workplace that's meaningful and rewarding to employees at all levels of the organization. Apply today and join our team!

POSITION SUMMARY: As Republic Services takes Digital Marketing to a new level, we are looking for a Manager, Digital Marketing Analytics. This customer-centric Digital Marketing team is focused on driving revenue growth and customer retention. The Manager, Digital Marketing Analytics will lead building and executing on an analytics strategy that empowers the organization to better understand digital’s impact, pinpoint digital experiences to test and optimize, and provide customer-facing teams with the data to efficiently support customer conversations. This is an exciting time to join this dynamic team that is transforming our customer’s experience!

PRINCIPLE RESPONSIBILITIES:

  • Develops a leading omni-channel digital analytics strategy and roadmap that outlines the framework and path to transform into a data-driven organization inclusive of people, processes, and technology.

  • Leads KPI definition, reporting and analysis across the multi-year Customer Experience transformation roadmap.

  • Builds and organizes a team of digital marketing analysts who will provide day-to-day analysis, identify anomalies and opportunities.

  • Creates and owns process to communicate and track action of opportunities identified by analysts with digital peers and stakeholders, and connect opportunities to the overall corporate strategy.

  • Leads KPI definition, reporting and analysis across the multi-year Customer Experience transformation roadmap.

  • Drives execution of digital marketing analytics strategy partnering with stakeholders and IT.

  • Delivers standard analytic reports, analysis, and recommendations for stakeholders across marketing (brand, digital and revenue/pricing), sales, and operations.

  • Develops and rolls out a plan to ensure digital initiatives and enhancements are based on data and analytics, and projects have clear, measurable KPIs to measure impact.

  • Creates and institutionalizes a test and experimentation culture across digital touchpoints via defined parameters on what to test based on statistical significance and an integrated technology set to efficiently create A/B and multivariate tests.

  • Proactively identifies and analyzes key drivers behind digital marketing performance and delivers insights to channel owners to optimize online user experience and performance of media spend.

  • Partners with IT to extend integrated analytics technology foundation to meet current and future business needs.

  • Ensures accuracy of data captured across digital touchpoints with continuous monitoring of website to ensure there is no degradation on page load time.

  • Stays abreast of digital analytics industry trends including predictive analytics and AI. Continuously assesses opportunities for Republic to optimize in the analytics arena.

  • As appropriate, reviews the analytics technology stack and provides recommendations for optimization in accordance with new technology or business needs.

  • Provides direction to creatively simplify complex data into consumable visual representations to drive optimization conversations and standard reporting.

  • Provides coaching and direction to members of the digital analytics team.

  • Performs other job-related duties as assigned or apparent.

QUALIFICATIONS:

  • Bachelor’s degree or equivalent

  • 3+ years’ experience with tag management, web analytics, and/or testing technologies

  • Working knowledge of digital marketing tactics and supporting technology stack (search, paid advertising, email, website including eCommerce, marketing automation, CRM)

  • Experience with data visualization tools (Power BI, Qlik, Tableau, SFDC)

  • Demonstrates strong analytical curiosity and ability to store tell

  • Working knowledge of databases and query languages (SQL)

  • Ability to communicate clearly and effectively across levels and functions.

  • Excellent oral and written communication skills.

MINIMUM QUALIFICATIONS:

  • Minimum 5 years analytics experience.

Rewarding Compensation and Benefits

Eligible employees can elect to participate in:

• Comprehensive medical benefits coverage, dental plans and vision coverage.

• Health care and dependent care spending accounts.

• Short- and long-term disability.

• Life insurance and accidental death & dismemberment insurance.

• Employee and Family Assistance Program (EAP).

• Employee discount programs.

• 401(k) plan with a generous company match.

• Employee Stock Purchase Plan (ESPP).

The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.

Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.

We work for Earth. Every day, we come to work with two purposes in mind – serving our customers and doing our part to preserve our Blue Planet®. Our commitment to both has led to such things as landfill innovations, solar energy projects, community education designed to teach people to properly recycle, ongoing efforts to reduce our vehicle emissions and improving safety through technology—to name a few. To put it simply, we are 35,000 guardians of the environment, striving to make the world a better place.

Republic Services is more than a recycling and waste services company. We are a company dedicated to turning waste into possibilities. Together, united under the Republic Star, we are working for a cleaner, safer and healthier world where people thrive, not just for today, but for generations to come.

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